I wrote this very long-form post for my client Alphabet, on behalf of their client, Velocity Club.

Velocity Club is a financial services startup owned by the large Momentum group. They specifically target young black professionals, particularly those who have never used a financial advisor before. 

I am the only copywriter working for the Velocity Club account via Alphabet and it’s been an honour developing the brand’s voice with them.

Since the target market is inexperienced in the world of finance, the language use and the types of content developed are quite accessible and fairly elementary to anyone who is more sophisticated. And that is intentionally so.

You can read the full blog post here: LINK or just click on the picture.